Incubating, investing, and advising companies at the intersection of community, commerce, and culture.
Our Approach
Partnership
We’re passionate about partnership. We engage, collaborate, and align to form strong, lasting relationships rooted in mutual trust and a shared vision for the future.
Prioritization
Success stems from clarity and focus. We work together to identify and invest in the areas and initiatives most likely to drive outsized growth.
Performance
We’re committed to shared success. Through collaboration, we drive growth that positively impacts our companies, our employees, and the clients we serve.
Portfolio Highlights
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Optimal is your mission critical digital marketing partner. Our proprietary data, groundbreaking technology, and innovative performance marketing solutions deliver winning results for brands, campaigns, and causes.
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DSPolitical pioneers the best integration of data and technology to persuade audiences and deliver wins for progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics.
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Brooklyn Magazine explores New York’s most populous borough through the lens of culture, community, commerce, arts and leisure. There are a lot of little Brooklyns, and we are all a little Brooklyn.
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UNTU is a healthcare media and technology company combining the highest quality data and inventory to deliver the most effective advertising solutions to the healthcare industry.
About Michael.
Michael A. Bassik is Founder & CEO of Axel Solutions, LLC. Recognized as a digital media executive, investor, and entrepreneur, he has advised and launched a wide range of marketing and technology companies. He is CEO of Optimal, an award-winning digital media company, co-founder of DSPolitical, a political media and technology company, and owner of Brooklyn Magazine, a digital culture and lifestyle publication.